Vintage Nike Gold over at archive.org

We were digging around and found a couple of great vintage Nike ads over at the Internet Archive. Shout out to ArchivistAndy for posting these Nike Daybreak (1980) and Nike Tailwind (1979) vintage print ads.

If you dig these old school Nike runners we still have a few pairs of new retro Daybreaks and Tailwinds in Black or Blue colorways left for sale over at our Rewind Running shop.

Nike Tailwind print ad info is below:

THE AURA OF AIR

Put yourself on pavement.
Hard miles alone.
After a pounding hour.

The shoe with air - Captured in the permanently inflated midsole channels. The shoe shown to have unequalled cushioning in state of the art testing.

But laboratory tests and technical specifications don't make this shoe. The ride does.

There's something happening there. You'll feel it. Your body in rhythm with the road.

The Nike Tailwind. We want you to try it.

NIKE

Nike Daybreak ad info is below:

TAKE TWO

BEFORE BREAKFAST.

First thing in the morning, feet can be a little cranky. Give them something to look forward to

The DAYBREAK. By NIKE.

Its unique forefoot cushioning will make those first few miles a lot less jarring. And this shoe is slip lasted. So it's light, flexible. You land and toe-off like nature intended.

The DAYBREAK. To start vour day off on the right foot.

NIKE

Starting Line Sports 'The Complete Runner's Catalog' Fall 1977

Here’s a great relic of sneaker history - the Fall 1977 Starting Line Sports 'The Complete Runner's Catalog'. This catalog features old school running shoes and apparel from various brands including Nike, Adidas, Asics Tiger, Converse, Brooks, Pony, Etonic, Puma and New Balance. We’ve scanned a few pages of the catalog and added them below. If you want the only original hard copy of this catalog we have posted it over at our RewindRunning.com shop.

If you dig the sneakers in this catalog we carry brand new retro Puma Easy Riders, Adidas TRX, Adidas Formula 1 and more on our retro sneaker shop page.

'The Complete Runner's Catalog' Fall 1977

Starting Line Sports

Training Shoes

2-a Brooks Villanova. Your number one value in a long distance training shoe. The Villanova offers full features of shoes costing up to $10 more. Very wide heel and leather heel-cup counter combine for maximum stability. Excellent cushioning with arch supports, fully padded ankle, foam and fabric insoles. Long wear. Blue nylon uppers with orange stripes and heel tab. Sizes: 4-12 $19.95

2-b New Balance 320. Features wide built-up heel for stability and Achilles tendon protection. Mid-sole and heel wedge give ultimate cushioning and shank support. Full ankle pad and leather heel counter. Unique "instep saddle" adds arch and longitudinal support and eliminates the need for constrictive lacing to the toe. Blue nylon uppers are lined to virtually eliminate blisters and breakin time. Three widths and a wide size selection assures a glove fit for every runner. (Note: We ship shoes as provided by the New Balance factory, either in new style shown or style pictured in our Spring '77 catalog. Absolutely no difference in quality or features. Sizes: 3½-15. Widths B, D, E. $27.95

2-с Puma 9194 Easy Rider. Puma's deep cushion, "waffle-type" sole training shoe, with the deepest "waffles" yet offered for run-ners. It's an excellent choice for trail, grass and hill running, yet easy going on roads. Hard black rubber sole with cleat shaped "waffles" means miles of wear. Flared sole is 3¼" wide at heel, with a deep cushion mid-sole and heel wedge for ultimate cushioning and Achilles tendon protection. Rounded heel and toe enhance natural heel strike and toe off. White nylon uppers with blue stripe. Sizes: 7-12... $34.95

2-d Etonic KM. This excellent training shoe features the unique McGregor Heel Arch Support. Designed by a runner/foot doctor, this support cradles the heel with a synthetic foam material that molds to your foot shape. It eliminates heel movement and insures perfect position of the foot at heel strike. Also gives arches superior support. Wide flared heel with elevated heel wedge rolled for natural heel strike. High-wide toe box for freedom of movement. Royal blue nylon uppers with white leather stripe. Sizes: 7-12...$24.95

Adidas TRX. For the first time, Adidas offers a "waffle-type" flared heel shoe. Flared mid-sole is grooved for lightness and proper sole flex to allow natural foot roll. Thin hard black rubber "waffled" sole is flexible yet long wearing. Heel is slightly rolled for natural heel strike without sacrifice of cushioning. One piece nylon uppers form seamless toe for blister free comfort. Leather toe reinforcement and full leather heel-cup counter. Royal blue uppers, lime-yellow stripes and heel wedge. Sizes: 7-12...$27.95

3-a Nike LD-1000V. The new version of the LD-1000 features a slightly narrower (80mm wide) flared heel which is suitable for all types of runners on any running surface, and particularly good on rough trails, grass and unpredictable terrain. New heel lugs give extra stability at heel strike and add wear to Nike's patented waffle sole. This model is the same as its predecessor in all other respects, and like the LD-1000 it is designed to allow runners to insert prescribed orthotics. Cool. breathable mesh nylon uppers. Yellow with orange

swoosh stripe. Sizes: 7-12 $39.95

3-ах Nike LD-1000. Same color. Special use: prescribed for athletes requiring the extra stability of this very wide shoe; not for the average runner. Sizes: 7-12 $39.95

Brooks Delta. New tri-stud black rubber sole allows natural heel strike without impeding momentum or stride pattern, then grips firmly against back edge of studs for added thrust as you drive off. This outstanding new sole configuration is made in Germany of the highest quality materials. A slightly firmer mid-sole offers improved cushioning without bottoming out or excessive ma terial fatigue. Excellent sole flex. Blue nylon uppers, with yellow stripes, heel patch and speed laces.

Sizes: 6-12 & $23.95

3-c Adidas Nite Jogger. Designed in the tradition of the famous Adidas Country, this shoe protects you while running at night, dusk, dawn or in the rain. A unique phosphorescent stripe of material sewn into the heel counter, together with international orange Adi-stripes, tongue and heel patch, reflect headlights. First quality running shoe to boast Cangoran synthetic leather uppers. Gillie speed lacing like the SL-76. One of Adidas' softer cushioned soles.

Flared gum rubber outer sole for stability and long wear. Sizes: 7-12. $30.95

3.d Nike Waffle Trainer. The choice of many top runners. Thick cushioned mid-sole, together with thin hard black rubber waffle sole give maximum comfort, protection and sole flex. Cupped heel counter, wide flared heel give excellent stability. Built up heel protects from Achilles tendon strain. Rounded sole at toe and heel enhances natural foot plant and toe off. Fully padded ankle and heel collar. Nike's patented waffle sole gives extra cushioning and traction on any surface. Blue nylon uppers with yellow stripe. Sizes: 7-12. $28.95

3-e Adidas Formula I. Features a revolutionary, extended "spoiler" heel with the flex and curvature for unsurpassed stability upor heel strike. Added thrust is created as the spoiler rolls you quickly and naturally onto the ball of the foot. Molded cellular polyurethane mid-sole allows lightness with superior cushioning. Flexible, cleated outer sole for traction and long wear. Black nylon and leather up. pers with lime-yellow trim. (Our staff personally tested this shoe and recommend it only for the experienced runner for high speed training runs and relatively flat training courses.) Try this exciting new shoe and decide for yourself just how the Formula I innovation meets your training shoe requirements. Sizes: 7-12. $37.95

Today's Jogger April / May 1979 featuring the Osaga KT-26 and Tiger Enduro

Today we’ve got a scan from the 1979 running magazine Today's Jogger featuring the Osaga KT-26 and Tiger Enduro. This magazine is available for sale over at our RewindRunning.com store.

Article info is below:

JOGGING JAZZ

REVOLUTIONARY NEW DESIGN FOR RUNNING SHOE

Osaga of Oregon, producer of active and leisure footwear for the whole family, makes another giant stride into the ranks of the serious athlete with the introduction of a revolutionary new running shoe..the KT-26.

Combining precision findings from the bio-mechanics and sports laboratory at the University of Oregon with years of research and development by Jerry Stubblefield, physicist, chemist, and former NCAA discus champion, the KT-26 is unique in design and functionality.

The patented, cantilevered sole of the KT-26 dissipates shock upon impact with a unique flaring lug design. Following each stride, the sole returns to its original configuration, springing the runner forward. This uniquely designed kinetic response is the key factor in easier and longer runs. In addition, the flaring effect of the kinetic lugs greatly prolongs sole life and minimizes typical running injuries.

The radically new patented bio-kinetic construction of the KT-26 meets the most stringent demands of a top-quality training shoe, offering the ultimate in shock absorption.

Offering the ultimate in durability and flexibility, the KT-26 is uniquely built to handle a diverse range of terrain and long distance running. The upper of the KT-26 is partly constructed of nylon mesh which enables the foot to breathe and stay cool, even on the hottest days and longest runs.

In addition to meeting the exacting specifications of leading orthopedic specialists and podiatrists, the KT-26 takes the lead in styling by incorporating the Osaga flash trademark design with the fashion colors most in demand.

The KT-26 is available to men in royal/red, white/sky blue/red, and vellow/orange in sizes o TO 16 in medium widths Mens' sizes 9-16 are also available in slim widths, in white/sky blue/red only. Women can obtain the KT-26 in sky blue/red or yellow orange in sizes 4-10 and 11 in medium widths and in sizes 7-10 in slim widths, in sky blue/red only.

Osaga's KT-26, the shoe sure to give the runner the most comfortable fit and perfect run to date, will be available at over 4000 outlets across the nation at a suggested retail price of $32.00.

TIGER'S ENDURO INNOVATION IN UNISEX DESIGN

ASICS Sports of America!, inc:, Tiger Shoe division, is currently offering an all-terrain high traction shoe. Practical for both training, and competition the Encluro and the new Enduro II both feature the "Tiger Trac" studded sole for wearability and grip. "We are pleased to be the first manufacturer to offer a narrow width 'for both men and women" states Alex Flesh, ASICS Merchandise manager. “With both sizes on the box Enduro II is also a valuable addition to the retailers inventory." The Enduro I and II have been tested on the feet of many world class runners proving to be both comfortable and durable. For further information on this long-awaited innovation in unisex design in a quality running shoe contact ASICS Sports of America. Inc 2151, Embury Park Road. Dayton, Ohio 45414. Telephone (513) 279-0747.

REI 1980s vintage sneaker ads featuring Nike, adidas, Reebok and New Balance

Here’s a vintage 1980s catalog for REI featuring some great 1980s sneakers. The shoes featured in this catalog are the Nike Pegasus Running Shoes, Nike New Internationalists, Nike Intrepid, REI Junior Winds, REI Equalizers, Adidas Oregon Trainers, Adidas Seattle, Adidas Tennis Champ, Reebok T.D., Reebok Victory G, Reebok Hurricane, New Balance 460 & W460, and Reebok Aerobic Energizers.

Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Autry 'The Action People' 1980 Father Time Vintage Running Shoes Ad

Here’s a vintage 1980 advertisement for Autry shoes featuring Father Time. Don’t let time pass you by…

This original vintage print ad is available at RewindRunning.com.

Ad info is below:

Everybody's Running Autry!

Don't let time pass you by.

Ask your local dealer why Everybody's Running Autry.

AUTRY

THE ACTION PEOPLE

Autry Industries, Inc., P.O. Box 59149 Dallas, Texas 75229 (214) 241-7793

Osaga "Keep Me Moving" Vintage 1978 Women's Running Shoes Sneakers Print Ad

Here’s a 1970s vintage sneaker advertisement for the Osaga women’s running shoes and warm-up suit. This original vintage Osaga ad is available over at our Rewind Running web store here.

Ad info is below:

my osagas keep me moving.

I don’t need a famous athlete to tell me that my shoes will last longer and my feet will feel better.

My Osagas wear longer on the streets than ANY other running shoe… and on the streets is where I run. Every morning.

My Osagas keep me moving because they wear longer and my feet feel better.

Try a pair yourself…you’ll see.

OSAGA

If you are unable to locate these products in your area, write to us and we will direct you to the nearest store. If you prefer to shop by mail, enclose check or money order.

Sky Blue Arnel Hooded Warm-up $35.95 plus $ 1.00 handling

Women's sizes available S M L XL

Sky Blue Nylon Running Shoe $21.95 plus $ 1.00 handling

Women's (medium width) 5 5½ 6 6½ 7 7½ 8 8½ 9 9½ 10 11

OSAGA Retail, 2620 West 10th Place, Eugene, OR 97402

Big 5 Sporting Goods Store 'Fives' 1983 Vintage Sneaker Ad

Here’s a 1980s vintage sneaker ad by Big 5 Sporting Goods for their in house ‘Fives’ sneaker brand. The sneakers featured in this ad are the ‘New Frontier,’ ‘Sundancer’ and ‘Cadet.’ This original vintage ad is for sale over at our vintage RewindRunning.com shop.

Ad info is below:

FIVES ...THE NAME OF THE GAME!

SHOES FOR RUNNING AND FITNESS…

Top quality shoes loaded with outstanding innovative features and unique high technology design!

men's 'NEW FRONTIER', ladies' 'SUNDANCER' (not shown) feature nylon mesh & suede leather uppers. Ultra-light-weight, long-wearing J-3 air blown wave pattern outsole - perfect for road or cross-country surfaces. Cushion 'Litelon' midsole & wedge for exceptional shock absorbency. Removable cushion bio-flex insole, double-stitched double reinforced heel counter provides optimal stability and minimizes excessive pronation. Leather saddle for greater stability and sway bar open toe construction for comfort and long wear. 19.99

youth's 'CADET', a full-featured performance running shoe or all-around knock-around shoe features two adjustable velcro fasteners, nylon taffeta and suede leather uppers, sturdy heel counter and tough long -wearing outersole. 15.99

AVAILABLE AT ALL

BIG 5 SPORTING GOODS

STORES THROUGHOUT CALIFORNIA

Kinney Shoes NBA 1970s Upside Down Swoosh vintage sneaker poster

JUNE 2023 UPDATE: We will be posting this pair of Kinney NBA sneakers and many other pairs of sneakers from the blog will be going up for auction on our eBay shop in the next week or two. Opening bid is .99 cents with no reserve and worldwide shipping. If you’re interested we will post on our Instagram once the auctions are up.

Here’s a cool old school poster from Kinney NBA. The Kinney Shoes NBA 1970s Upside Down Swoosh vintage sneaker poster is an iconic piece that captures the essence of sports culture in the 70s. The poster showcases several pairs of Kinney Shoes with a unique upside-down swoosh and 4 stripe logos alongside the official NBA logo. The sneakers themselves are a classic representation of the era, with bold colors and designs. Kinney considered themselves to be “The Great American Shoe Store” and was massive at the time but eventually faded and later went on to found Foot Locker. The poster artwork was made by Ray Caram of Milano Studios in Long Island, NY. If you’re interested in more Kinney history check out this vintage commercial here.

Penny Power Vintage April-May 1983 Consumer Reports 1980s Sneaker Testing magazine

Here’s a 1983 vintage Consumer Reports “Penny Power” magazine featuring articles on sneaker testing kids retro runners. This article compares Nike, adidas, Sears and Kinney NBA vintage sneakers.

Article info is below:

APRIL / MAY 1983 A Consumer Reports Publication for young People

PENNY POWER

TESTING SNEAKERS

Part Three: THE TESTS

In order to pick which brands to test, Penny Power used two kinds of "experts." First, an experienced runner looked at many pairs of running shoes sold in children's sizes, and told us which ones were sturdy and well made. Second, junior-high students weeded out the "dorky-looking" pairs from a group of good quality sneakers. They liked the four models you see in the "before" picture below. These ranged in price from $14 to $25.

Before

NIKE ($25)

KINNEY'S NBA ($20)

ADIDAS ($20)

SEARS ($14)

We decided to put these sneakers through the toughest test of all—a "kid" test. The 8-to-13-year-olds you see on these pages were each fitted with two different brands. All wore both pairs through an entire summer and into the fall. One pair was worn one day, the other pair the next day, so that each pair received the same amount of wear— at camp, on the beach and in the country. Running, jumping and skidding would show up differences among the sneakers, we thought. We were wrong! When we gathered in the 20 pairs of sneakers at the end of the test, a few were slightly shabbier or a bit more worn. But, as the "after" picture shows, most came through the test in about the same condition. One reason they were still in good shape was that the testers were switching between two different pairs. Changing your sneakers every day gives them a chance to dry out between wearings, and that's good for all shoes. It's also better for your feet. The testers were asked to choose the more comfortable of the two pairs they had worn. No one brand proved to be more comfortable than the others. Some testers liked one feature (such as the Sears's thinner sole or the NBA's cushioning), some another. We then washed a few pairs of each brand to see how well they would clean up. Again, all four brands washed pretty much the same. Only the light-colored sneakers were hard to get clean. The dark suede trim faded in the wash, however. (Turn to the back cover to see the results of our sneaker spruce-up.)

After

NIKE

ADIDAS

SEARS

KINNEY'S NBA

What did The Sneaker Project teach us? Since no brand stood out in durability or over-all comfort, you should look for a well-made model that fits your particular pair of feet. While you're looking, don't ignore some of the well-made but less-famous brands. Some of our testers were firm Nike or Adidas fans until they discovered the fit and comfort of a less-expensive brand. They were surprised. Maybe you will be too!

'Sneaks Preview' 1977 vintage article featuring Nike, adidas, Keds, New Balance and PONY sneakers

Here’s an old school ‘Sneakers Preview’ feature from the rock n’roll magazine Circus. The article features vintage 1970s sneakers and running shoes form Nike, adidas, New Balance, Keds and PONY.

Article info is below:

SNEAKS PREVIEW

How To Choose The Sneaker That’s Right For You

By Tad Wise

No matter what you do, or where you do it, these days there's a special sneaker to do it in. There are sneakers for every sport from ping-pong to parachuting; the Adidas com-pany alone manufactures over 200 types, which vary in weight, support, durability, flexibility, and tread . . . in addition to price. That's a lot of variables, and they can make sneaker shopping a con-fusing task. So here we present the basics in sneaker selection: how to choose the sneak that's best for your body, your sport, and your bank account.

GENERAL INFORMATION

First thing you should understand is that "sneakers" is an outdated term; today, these pieces of footwear are called "specialized athletic shoes." You can pay as much as $50 for a pair of running shoes, or get an old reliable sneaker somewhere around $15. It all depends on your needs. The old sneaker consisted mainly of canvas cloth mount-ed on rubber soles, with a pad of foam rubber laid inside. These sneaks wore out quickly. The modern sneaker, on the other hand, has an upper half made out of nylon and leather—both of which are more expensive and durable than canvas. Leather is used because it's tough; it supports and protects feet better, at the same time lasting longer. Nylon is the lightest material in sneaker construction, allow-ing the foot to "breathe," keeping it cooler, less sweaty, and less prone to blistering. It won't rot (like canvas), but it will wear and tear if misused. Modern sneakers vary in the amount of material used (thickness as well as surface space). For those who need protection and support over speed, an all-leather sneaker is in order. Most popular sneakers compromise, with leather at heel and toe sewed onto a nylon core. And to answer the ques-tion "How long do these new fandangled things last?", there's good news: shoe repair shops are beginning to retread sneakers. If you've bought a good pair, they'll be worth retreading. One important note for teenagers: it doesn't make sense for someone who's still growing to buy an expensive sneaker that will last twice as long as he or she can use it. Remember, you're growing fast, so don't just go for snob appeal or snazzy sneaks that cost a bundle. You'll be out of them in no time, and poorer for it. If you're tough on your sneaks, buy one of the rugged originals: a P.F. Flyer or a Keds—they're cheaper, and for this kind of treatment, better than hot stuff shoes. Unless, of course, you opt for expensive leather for pro-tection. On the other hand, if someone is a highly competitive athlete in a reasonably rough sport, the difference be-tween a mediocre and a great sneaker may mean the dif-ference between excellent performance and injury. If you're investing a lot of time and energy in the sport, money for proper equipment is an investment. But don't buy a sneaker for its looks or its name. One salesman put it this way: "There are more kids buying Pumas or Adidas to impress one another than there are athletes. 'Athletes buy the newer designs, and get more for their money." Where to Buy: In the big cities, buy your sneaks in big retail outlets. They may be able to slash $5-6 dollars from the list prices (especially with the newer, expensive makes). Adidas is the exception to this; wherever you buy them, their price is pretty consistent. Whatever you do, don't buy through the mails: sizes vary, and even though the sneakers are returnable, it's a drag when they don't fit. (Continued on following page)

Key To The Sneaker Scene

The following is a key a the sneaker photo on the opposite page. The prices listed are the manufacturers' suggested retail prices.

  1. Nike LD 1000 ($39.99)

  2. Tretorn Leather Tennis ($32.99)

  3. Converse Jack Purcell ($14.99)

  4. New Balance 320 Running Shoe ($27.99)

  5. Adidas SL 72 ($30.99)

  6. Pro-Keds Canvas Basketball ($13.99)

  7. Adidas Country ($27.99)

  8. Pony Hi-Leather Basketball ($29.99)

Illustration by Kitty Wise

Shoes courtesy of “The Athletes Foot,” 34 E. 8th Street, New York, N.Y.

Fit: Leave some room. The tendency, after getting accustomed to tight winter shoes and boots, is to buy a sneaker that Its snug. Don't make this mistake. Buy a little large, and don't walk out with anything that's the tiniest hit uncomfortable—once at play, it's gonna hurt. Remember that due to increased blood circulation, feet such during exercise. When trying on the sneaks, wear the type of socks you play in. If, despite your growing feet, the expensive model is too beautiful or comfortable to resist, buy a larger size, wear two pairs of socks, and cut down to one as you grow into the sneaker.

Price: There are three clusters of price at a decently sized store. For the growing teenager, the sneaker shouldn't run more than $16. For the full-grown amateur athlete, a sneaker should run around $20. Pro models will run anywhere between $25 and $40.

Guarantee: Make sure the store will replace defective shoes Even the best snakes put out a lemon now and then. Needless to say, keep the receipt.

Sneaker Care: Use suede cleaner on leather. For nylon and canvas, soap and water do the job just fine. (P.S.— Just washing your sneakers won't prolong their life, but it will keep them smelling and looking better—and that's more important to others than you might suspect.)

SPORT LOWDOWN

Basketball: There are two extremely important things to consider when buying basketball shoes: material and height. Canvas or leather? This one is a toss-up. Canvas is much cheaper, but leather provides much better support. You'll find pro ballplayers wearing both. If you're serious about the game, leather is probably your best bet, though. High or low? About this, there's no question. In a fast-moving sport like basketball, you need support—so go for the high shoe. In all cases, make sure there's a substantial arch to — keep cramps (from jumps and landings) at a minimum. Look for a criss-cross tread for the best grip on hardwood floors. Converse All-Stars and Pro-Keels are the high-school player's all-round sneaker, and they run around $14. Nike and Pony are fast becoming favorites with their lose-price quality line, which include high-leather sneakers at around $30. Adidas leather high-tops go for $35.

Running: The sensitive spot on a runner's foot is his heel. City runners in particular need a lot of cushion here. Make sure there's a good 'fix inch of crushable sponge sandwiched between the heel tread and the plastic plate immediately under the upper shoe. Cross-country runners will want better grip for wet grass and mud; their treads should look like a series of W's, i.e., wwwwwwwwwww. The front ones should tilt back to grab when running up hills, the rear ones should tilt forward to prevent slip-ping when coming downhill. Wide shoes (Both Brooks and Puma put out a special, wider line) are more stable, but they're also bulkier. Runner's World Magazine rates all serious running shoes every year. This year, New Balance's model 320 was voted number one, and Brooks' Villa Nova number 2. New Balance goes around $28, Brooks around $20.

Tennis: Tennis shoes have to be equipped for the twists, turns and changes in direction that accompany the game, and they have to do all that without tearing up the court too much. The thin zig-zag tread is a good, all-around bottom. Get flat treads, though, if you'll be playing ex-clusively on clay courts. For concrete and asphalt, stay away from nylon shoes (they'll evaporate) and opt for more rugged shoes—leather—or cheaper canvas, which will be cooler. Converse and Adidas both offer functional canvas sneakers around $14. From there, a different kind of sneaker will appear just about every two dollars, 'til Tretorn tops out with an immensely comfortable leather shoe at $33.

Jordache Limited Edition Running Shoes 1981 Vintage Sneaker ad

Here’s a very 80s style ad from Jordache for their limited edition running shoes.

Ad info is below:

Another Jordache Breakthrough!

Now you can have it all…

fit, function and style.

The Jordache Limited Edition running shoe is leaving the competition behind. Now, you don't have to sacrifice a great fashion look for comfort or endurance. The Jordache LTD lets you have it all. Make a break-through of your own with the Limited Edition Running Shoe from Jordache.

JORDACHE ATHLETIC WEAR LTD.

Look 'for the Jordache LTD Running Shoe in fine stores.

Puma, Converse, Trax and PONY 1984 Vintage Sneaker ad

Here’s a 1980s vintage sneaker ad for Kmart featuring the Puma Cyclone II, Converse and Trax runners and Pony high top shoes.

Ad info is below:

LOOK WHO JUST MARCHED IN

Puma, Converse, Trax and Pony are now sporting Kmart prices.

For the first time, these famous first quality athletic shoes have all assembled at Kmart. Each fine line of footwear offers a variety of styles and colors for men and women. Each is a proven competitor, Each performs with style. Each has made a proud name for itself. Now, whatever your game, Kmart has the name and the price.

KMART

We've got it good.

Jox with Vibram 1982 vintage sneaker ad by Thom McAn

Here’s a pair of old school 1980s vintage sneakers by Thom McAn’s Jox brand.

Ad info is below:

RUN INTO THOM MCAN.

RUN OUT WITH A FREE GIFT.*

Thom McAn

JOX

GENUINE VIBRAM SOLE

Get a free cool can caddie just for taking a test run in our newest Jox® with genuine Vibram® soles. Buy a pair and get a sensational 30"×25" poster, free.

Just try on our newest Jox with Vibram soles and we'll give you a free, cool can caddie. And when you buy a pair, we'll even give you an exciting poster, free. Run into Thom McAn for a test run and run out with a free gift.

Thom McAn

*While supplies last. Limit one per customer.

TEST RUN FALL1982

GENUINE VIBRAM SOLE

Vintage Runner's World Magazines 'Outstanding Shoes of 1979' insert - Page 2

Here’s another vintage insert from Runner's World Magazines with the first set of their 'Outstanding Shoes of 1979' and featuring various awesome vintage running shoes of the 1970s from EB Brutting, Etonic, New Balance, Nike, Osaga, Saucony, (Asics) Tiger, and Tred 2. The original authentic print version of this insert is available over at our RewindRunning.com shop. You can check out page 1 featuring vintage running shoes of the 1970s by adidas, Braun Bilt, Brooks, Converse, Diadora and EB Brutting here.

Page info is below:

TOP SHOES AT A GLANCE

Runner's World Magazines Outstanding Shoes of 1979

EB Brutting Sao Paulo

RW-5 Star (Men's Racing) RW-4

Etonic KM 501

RW-4 Star (Men's Training)

Etonic Lady Street Fighter

RW-4 Star (Women's Training)

Etonic Street Fighter

RW-4 Star (Men's Training)

New Balance Cross-Country

RW-4 Star (Men's Racing)

New Balance 320

RW-5 Star (Men's Training)

New Balance Trail

RW-5 Star (Men's Training) RW-5

New Balance Women 320

RW-5 Star (Women's Training)

Nike Elite

RW-5 Star (Men's Racing)

Nike Lady Waffle Trainer

RW-4 Star (Women's Training)

Nike LD-V

RW-5 Star (Men's Training)

Nike Roadrunner I

RW-4 Star (Men's Training)

Nike Senorita Cortez I

RW-4 Star (Women's Training)

Nike Sting

RW-4 Star (Men's Racing)

Nike Waffle Racer

RW-5 Star (Men's Racing)

Osaga Caliente

RW-4 Star (Men's Training)

Osaga Feather

RW-4 Star (Women's Training)

Saucony Dove II

RW-4 Star (Women's Training)

Saucony Hornet

RW-5 Star (Men's Training)

Saucony Ms Gripper

RW-4 Star (Women's Training)

Saucony Trainer 1980

RW-5 Star (Men's Training)

Tiger Enduro

RW-4 Star (Men's Training)

Tiger Tigress

RW-5 Star (Women's Training)

Tred 2 Lady Zephyr

RW-4 Star (Women's Training)

Vintage Runner's World Magazines 'Outstanding Shoes of 1979' insert

Here’s an old vintage insert from Runner's World Magazines with the first set of their 'Outstanding Shoes of 1979' and featuring various vintage running shoes of the 1970s from adidas, Braun Bilt, Brooks, Converse, Diadora and EB Brutting. The original authentic print version of this insert is available over at our RewindRunning.com shop.

Page info is below:

TOP SHOES AT A GLANCE

Runner's World Magazines Outstanding Shoes of 1979

Adidas Dragon

RW-4 Star (Men's Training)

Adidas Lady Orion

RW-4 Star (Women's Training)

Adidas Lady TRX Comp

RW-5 Star (Women's Racing)

Adidas Orion

RW-4 Star (Men's Training)

Adidas Runner

RW-4 Star (Men's Training)

Adidas TRX Comp

RW-5 Star (Men's Racing)

Braunbilt Exxit

RW-4 Star (Men's Training)

Brooks Delta

RW-4 Star (Men's Training)

Brooks Lady Vantage

RW-5 Star (Women's Training) R

Brooks Lady Vantage Sup

RW-5 Star (Women's Training)

Brooks Vantage

RW-5 Star (Men's Training)

Brooks Vantage Sup

W-5 Star (Men's Training)

Converse Arizona

RW-4 Star (Men's Training)

Converse Invitational

RW-5 Star (Men's Racing)

Converse Women WCTrainer II

RW-4 Star (Women's Training)

Converse WC Marathoner

RW-4 Star (Men's Racing)

Converse Trainer II

RW-5 Star (Men's Training)

Diadora Rally

RW-4 Star (Men's Training)

EB Brutting Marathon

RW-4 Star (Men's Racing)

EB Brutting Race Walker

RW-4 Star (Men's Racing)


Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family